UX RESEARCH & DESIGN
I have worked at award winning agency Zone Digital since 2013 with high profile clients such as Barratt Homes, Guardian Soulmates, Aviva insurers, Bank Workers Charity, Arriva Buses, Swinton Insurance, Girl Guides, Associated British Foods and many others. I have also worked client side for Capita SIMS, Trinity Mirror Newspapers and Haymarket Publishing on titles such as WhatCar and Autosport.
Depth interviews, desk research, stakeholder workshops, competitor benchmarking, data analysis, card sorting and organising insights.
Key performance indicators, customer journey maps, personas, brainstorming, user task flows, prioritisation and road maps.
Storyboards, sketches, wireframes and ideally rapid prototyping with collaboration between UX, UI, Dev teams and product owners.
Responsive vs adaptive design and web vs hybrid or native apps considerations, modular design, interaction design and accessibility.
Breaking bigger pieces of work into modules & tickets, delivering annotated wireframes into JIRA and/or rapid prototyping in a live environment directly with Dev teams.
Qualitative and quantitative testing, A/B and MVT testing, online surveys, tree testing, eye tracking and remote testing.
Benchmarking, monitoring and optimising live sites for specific performance goals and conversion rate optimisation against previous versions and competitor sites.
Give me a call: +44 7534 655413
Direct Email: n.m.serna@gmail.com
